Cocaine in a can

America is undeniably habitual suckers for marketing ploys. The latest, is the booming industry of energy drinks. I am amazed every time I go to grab something from a convenience store, and even vending machine, to see how energy drinks have forced their way into mainstream diet. The idea of an energy drink in itself is amusing, considering the idea is to give you energy. America is the perfect target, considering that health so often comes as an afterthought. The extreme amount of sugar, caffeine, and other "energy enhancers" amount to a short period of heightened alertness and energy. However, for anyone who has ever drank one, it then leads to an inevitable crash. This is unavoidable, given the purpose of the drink-to give energy- and that is attained by caffeine and sugar alone. It has taken over the lazy America's drink industry and become a multi billion dollar facet of the the economy. America is an open valve for money making exploitation of the failure to evaluate consequences and health.