Large Scale/ People in Masses Ads

AMV/ BBDO London

On the theme of large scale, people in masses- this Guiness ad demonstrates that with this beer, all people will gather together in happiness.


id like to buy the world a coke

DraftFCB New York

Again we are shown a large mass of people used to sell a product. This is the constant theme throughout all Verizon ads.



Weiden + Kennedy Portland

We see destruction and large scale performance throughout the entire city. This high production value spot adds to the massiveness of the spot.



McCann Erickson New York

This has got to be one of the first ads where coming together in masses or people interacting on a large scale is achieved. It has paved the way for the other ads on this post to blossom. This has now become a very prevalent way of showing advertising in today's market.



BBH New York

This is an odd "people in the masses" ad. You think the ad is a typical skincare ad until they close up on the skin and really it is masses of people. Goes with the theme of large masses.