Droga5 New York

Such a cool concept. Virally this has done phenomenal. It does give me a headache and kind of makes me want to barf after about 30 seconds. I think it is a bit too long but gets the point across within in the first 15 seconds. I love ads that are dont in a nontraditional way. Reminds me in a way of the DC spot by 72 and Sunny. Very cheap to produce and a great effect virally.