Being a college student (and in a fraternity), drinking is very prevalent. People drink and they drink heavily. This ad in particular stuck out in my mind because I've seen this before in real life (in a lot more funny way). This ad was able to take me away from the funny side of the prank and cut straight to the realism. Pretty intense.
Ogilvy & Mather, NYC, NY
Tuesday, October 13, 2009
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