This ad is always talked about for being socially responsible while still promoting a product. The spot has won many awards but the buzz it has created is what really makes this ad stand out. This ad set a standard (or pulled away the standard) of beauty in America and how we perceive what beautiful is. It is an eye opener for those of us that don't work in the beauty industry to see how it really works. Dove's campaign is very memorable and will hopefully provoke a stir in they we way women are perceived.
Ogilvy & Mather, Toronto
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