Euro RSCG New York

We've all heard them. "When Chuck Norris does pushups, he doesn't lift himself up, he pushes the world down." The fad began a few years ago and quickly became a hit. However recent Dos Equis commercials seemed to have ripped off this exaggerated style of facts. The most interesting man in the world--this suave, older, charasmatic gentelman is a lover, not a fighter, but hes also a fighter, so dont get any ideas. The Dos Equis "Most interesting man in the world" campaign defines what it is to be cool. Although as much as I love these commercials, it seems like they are a spin off of the Chuck Norris phenomena. It is the same, unbelievable, over the top claims. I can either classify Dos Equis as lazy--for not coming up with an original idea--or genious--for taking something so popular and turning it into a campaign. Take your pick. I do however, like that they are not like your average beer commercial- they are just so cool- I don't even know how to explain it.